In this study, the profile of the consumers who use nutritional support products, their consuming and awareness levels and the usage of the nutritional support products were aimed to be analyzed. 137 adult individuals (49 male, 88 female), who had been shopping at different agency of a private company that particularly market nutritional support products were included into the study. The average age of male participants was 36.9±11.4 years and the average age of female participants was 43.0±13.8 years. The questionnaires were filled by the participants with face-to-face interviews in the time period that is from January to March 2008. Body mass index (i.e. BMI) (kg/m²) for each participant was calculated in accordance with their body weight and the height measures. The data were analysed by categorizing as average and standard deviation. Chi-square, Cramer's v factor and Kruskal-wallis tests were used for the main statistical analysis in this survey. The individuals, as this study indicates, empirically use more than one product for nutritional support. On the one hand, no difference of statistical significance (p>0.05) is come across between the genders in terms of using multi-vitamin tablets, antioxidants, herbal products, dietary products and the minerals. On the other hand, male and female displayed a considerable statistical difference from one another in terms of consuming sport products and vitamin (p<0.05). Male tend to place a greater robustness, higher performance and better immunity as the two forthcoming goals for themselves to intake nutritional support products. When female are asked about their reasons for consuming the same sort of products, increasing the immunity comes as second to achieving a higher robustness, as slowing down the traces of aging comes as the third reason after them within the order of importance.