The present study was undertaken to determine consumer habits for milk consumption and the factors affecting these habits in Elaziğ. A face-to-face survey was carried out with 495 volunteer participants in March, 2011. Results indicated that only 21.4% of the participants reported that they have milk drinking behavior on daily basis. Remaining participants did not consume milk regularly or did not consume it at all due to its taste (7.3%), lack of milk drinking habit (80.8%), odor (6.5%), and health problems (5.4%). 59.8% of participants preferred pasteurized or UHT sterilized milk while 10.3% preferred street-milk and 29.9% did prefer milk to buy directly from producers that they know. 78.0% of the participants cared about brand name and 58.0% preferred Tetra pack” packaging. 84.6% described the school milk program as “very necessary” or “necessary”. In addition, 86.3% did not agree that the society was sufficiently encouraged for drinking milk. 79.0% of the participants preferred cow milk most while 60.2% cared about milk fat level most. Markets were the retail points where the milk was sold most (66.9%). The factors that the participants paid most attention were company name (45.3%) and price (24.4%). The most important nutritional value of the milk was described as “protein source” by 34.9% of the participants. The most effective way of encouraging people for drinking milk was preferred as “Radio and TV” by 70.9%. In addition, gender, educational status, household size and the level of income led to differences in the milk consumption habits of consumers.