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Fırat Üniversitesi Sağlık Bilimleri Veteriner Dergisi |
2012, Cilt 26, Sayı 3, Sayfa(lar) 131-143 |
[ Turkish ] [ Tam Metin ] [ PDF ] |
Determination of Consumer Habits Milk Consumption in Elazığ and the Factors Affecting these Habits |
İbrahim ŞEKER1, Pınar ŞEKER2, Merve ŞAHİN3, Volkan Serhat ÖZEN3, Ayşegül AKDENİZ3, Okan ERKMEN3, İbrahim KIŞLALIOĞLU3, Gökhan SARGIN3, Gül Büşra DOĞU3 |
1Fırat Üniversitesi, Veteriner Fakültesi, Zootekni Anabilim Dalı, Elazığ, TÜRKİYE 2Elazığ Gıda, Tarım ve Hayvancılık İl Müdürlüğü, Gıda ve Yem Şube Müdürlüğü, Elazığ, TÜRKİYE 3Fırat Üniversitesi, Veteriner Fakültesi Öğrencileri, Elazığ, TÜRKİYE |
Keywords: Elazığ, milk, consumption habits |
The present study was undertaken to determine consumer habits for milk consumption and the
factors affecting these habits in Elaziğ. A face-to-face survey was carried out with 495 volunteer
participants in March, 2011. Results indicated that only 21.4% of the participants reported that they
have milk drinking behavior on daily basis. Remaining participants did not consume milk regularly
or did not consume it at all due to its taste (7.3%), lack of milk drinking habit (80.8%), odor (6.5%),
and health problems (5.4%). 59.8% of participants preferred pasteurized or UHT sterilized milk
while 10.3% preferred street-milk and 29.9% did prefer milk to buy directly from producers that they
know. 78.0% of the participants cared about brand name and 58.0% preferred Tetra pack”
packaging. 84.6% described the school milk program as “very necessary” or “necessary”. In
addition, 86.3% did not agree that the society was sufficiently encouraged for drinking milk. 79.0%
of the participants preferred cow milk most while 60.2% cared about milk fat level most. Markets
were the retail points where the milk was sold most (66.9%). The factors that the participants paid
most attention were company name (45.3%) and price (24.4%). The most important nutritional
value of the milk was described as “protein source” by 34.9% of the participants. The most effective
way of encouraging people for drinking milk was preferred as “Radio and TV” by 70.9%. In
addition, gender, educational status, household size and the level of income led to differences in
the milk consumption habits of consumers.
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[ Turkish ] [ Tam Metin ] [ PDF ] |
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